Ronaldo Ice Cream hits the small screen

Posted on May 21, 2018

Ronaldo Ices have hit local TV screens this month speaking out about the dramatic increase in the cost of Vanilla. The Norwich based factory was visited by the ITV News team where owners Chris and Simon were interviewed on the subject. At its peak, the cost of Madagascan vanilla has increased by 100% in two years.

The increase in cost has come as a result of a cyclone in Madagascar destroying crops of the Vanilla bean. The devastation of these crops has created a shortage of the flavour much loved by the ice cream buying public. While vanilla has a very distinctive taste it is often favoured for its ability to complement a wide variety of desserts. In fact, at Ronaldos we sell over 50% more vanilla than we do other flavours.

In the news coverage, which was aired on local TV channel ITV earlier this month, there are suggestions that some ice cream manufacturers will be replacing their vanilla with ‘plain’ or ‘white’ ice cream to help cut costs. At Ronaldo’s, we adore real vanilla and have no plans to follow suit.

Of course, we couldn’t resist the opportunity to talk about the delicious alternatives to vanilla ice cream, including our famous Norfolk Strawberry. If you fancy trying something a little more exotic we have a huge selection of flavours of the fruity, chocolatey, nutty or boozy variety for you to explore! Check out the range here

If you missed the coverage you can catch up be watching 75788e0b-5bc6-422f-a46b-792f2109e7c6“>here.

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